
You received an email about your first pitch meeting with us.
Congratulations!
Here is what to expect and how to prepare.
Make sure you have read our About Incisive Ventures page.
We have already read your deck and likely have many questions, so we would rather have a conversation than walk through it. We respect your time and will tell you on the first call if we want to dig in deeper and if we could be a good investor for your company. Our process can move quickly but typically takes 2-4 weeks and 2-4 meetings plus references.
While we are sure to have many questions specific to your business, here are some common questions you should be prepared to talk about:
- What friction have you identified for your customers? (what is their problem)
- How have people tried to solve this friction in the past? Why have they failed?
- What do you know now or have invented that makes you confident you can solve this friction today? Why now?
- Why are you building this versus the 100 other things you could build?
- What level of Product Market Fit do you believe you have (if any) using FirstRound’s framework?
- What is your thin edge of the wedge to get into the market? To get your first 50 customers? What is your distribution trick?
- What is your product hook? The feature that makes customers buy and can’t live without?
- What are the KPIs for this round?
- Who are your ideal investors for the next round?
- What is your estimate for total capital required to reach profitability?
- Can you get big share in a small market niche?
- How much of your competitive advantage is from your software invention versus brand, distribution, partnerships, or other aspects of your business?
- Will you be able to defend your market position for 10+ years? What makes this hard to copy?
We look forward to hearing more about what you are building!